This was my second project at MAS Innovations and was extremely rewarding as we were able to build a completely new line of business for MAS Holdings with a brand prescence in New York (and now global). The product is a reusable women’s undergarment capable of managing stress incontinence and light period flow with antimicrobial and anti-odour technologies embedded in the gusset.
We took a three pronged approach based on the MIT Model of Innovation (Market, Implementation and Technology) and were able to take this product to market in the US within a relatively short 12 month period. I served as the lead engineer and focused on platform and product development. The patented platform was licensed to THINX and is now sold under the SPEAX brand.
A detailed description of this project can be found on my Work page.